MM 04: Defining Yourself

I’m taking a stand that the term “elevator pitch” is totally outdated, but I’m using it anyway. In this episode I talk about the practice of defining yourself and making sure that your job title aligns with who you are and what you value (if you’re self employed, at least). I’ll share my own experience with changing self-definition, give you some pointers on why you’d want to define your “pitch”, and examples of how to use it.

As I mention in the episode, we’re going to be working with some fill-in-the-blank statements. And as it’s hard to visualise those through audio, here they are!

I am a (job title). I (verb) (audience) to/by (description) in (location). My specialty/approach is (description).

And for product-based businesses, I provided this template:

I am a (job title). I (verb) (product/noun) that is (description) to (audience) in (location). My (product/noun) is special because (description).

Trust me, it’s still worth listening to the episode to figure out what the heck to do with this professional mad libs!

There’s a big benefit to being able to concisely define who you are, what you do, and who you do it for.

Rebecca Wilson, MM 04, on Self Definition

Talking Points

  • Why develop an elevator pitch?
  • How understanding yourself & values will structure your pitch
  • What happens when you change as a person and need to redefine
  • What makes you happy?
  • How names provide clarity
  • Feeling like a fake or “aspiring”
  • Rebecca apparently can’t count to 5
  • Questions to ask when crafting your pitch
  • Mentors, peers, and practice

You can now find the show on all major podcasting platforms. Find us on iTunes, Spotify, Google Play Music, Stitcher, Podbean, and via our RSS feed. Just search for Maker Mindset wherever you listen to your podcasts!

You can also listen right here via the player below.


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Hey there!

I'm Rebecca, a Nova Scotian writer, designer, and entrepreneur. This website is my personal blog and creative hub. I hope you find something cool and inspiring here!

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