Names are the name of the game this week, and we’re going to be talking all about the psychology behind them. How does the name you choose for your business affect the way people perceive your work? How does your personal name affect your destiny? And what the heck is brand extendability?! 

Whether you’re naming a business, or a project, or a book, or even a human, rather than worrying about getting it “right”, it’s better to believe that the right name will find you.

Rebecca Wilson, MM Episode 6, on Names

Talking Points:


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